Clive Palmer Denies Steve Bannon’s Allegations Regarding 2019 Election Advertising Strategy
In a recent development, Clive Palmer’s spokesperson has refuted claims made by far-right political strategist Steve Bannon suggesting that he orchestrated Palmer’s controversial $60 million advertising campaign during the 2019 Australian federal election. The allegations emerged from a text conversation that appears to involve Bannon and a third party, whose identity is believed to be linked to convicted sex offender Jeffrey Epstein. These messages were included in a batch of documents released by the U.S. Department of Justice as part of their ongoing investigations into Epstein.
The texts allegedly show Bannon asserting his influence over Palmer’s advertising strategy shortly after the election. “I had Clive Palmer do the $60 million anti-China and climate change ads,” Bannon purportedly stated, indicating a significant role in shaping the campaign’s narration. However, Palmer’s associate, Andrew Crook, has firmly dismissed the claims as “made up” and “bullshit.”
The 2019 federal election was characterized by a dramatic surge in online misinformation and an unprecedented advertisement blitz from Palmer’s United Australia Party (UAP). During the campaign, Palmer strategically shifted his advertising focus in the final weeks to polarize the electorate and boost the Coalition’s chances against the Labor Party. Despite polls indicating a likely Labor victory, Scott Morrison’s Coalition government ultimately retained power.
The conversation, dated two days after the election, indicates that the unidentified party remarked on the unexpected results, drawing parallels between the Australian election and previous political contests in the United States. Bannon’s responses suggest a sense of pride regarding the impact of Palmer’s advertising on the election outcome, yet the authenticity and implications of these messages remain unverified.
In the lead-up to the 2019 election, Bannon had previously criticized the Australian campaign for lacking intensity, particularly regarding discussions tied to national security and China. He suggested that insurgent parties should generate more vigorous conversations, reflecting on what he perceived as a lack of engagement from political outsiders.
Palmer’s advertising strategy included inflammatory claims that “communist China” was attempting a covert takeover of Australia, which was described as “bizarre” in the Labor Party’s election review. The review concluded that Palmer’s campaign had a detrimental effect on Labor leader Bill Shorten’s popularity, negatively impacting the party’s primary vote.
The report highlighted Palmer’s collaboration with the Morrison Coalition government, particularly in the last two weeks of the campaign, where his messaging dovetailed with the Liberal Party’s efforts. This included a two-minute advertisement attacking the Labor Party and escalating claims regarding national security issues.
Palmer’s spokesperson emphasized that the narrative promoted by Bannon has no basis in reality, reaffirming his campaign’s autonomy. “This is fabricated and completely unfounded,” Crook stated.
Bannon has been approached for further comments regarding the allegations. As the discourse continues surrounding the influence of external forces on electoral dynamics, the implications of this controversy may resonate beyond Australian borders, reflecting broader patterns in global political strategy and misinformation.
Conclusion
As of now, the issue remains a point of contention between Palmer’s team and Bannon, illustrating the complex interplay of politics, media, and public perception in electoral processes. The unfolding debate reignites questions about transparency and accountability in political campaigning in Australia and beyond.

