Job Title: Media Performance Analytics Manager
Location: [Insert Location]
Overview:
We are seeking a Media Performance Analytics Manager to enhance our Media Performance Analytics function. This role focuses on developing and executing advanced measurement, insights, and analytics capabilities to optimize media investments and improve commercial outcomes. You will collaborate with cross-functional teams to promote data-driven decision-making and cultivate a culture of continuous improvement. Join a team dedicated to making a meaningful impact for both people and the planet.
Key Responsibilities:
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Media Measurement Frameworks: Oversee the implementation of media measurement frameworks, ensuring accurate setup and reporting for campaigns, conducting ROI analysis, attribution, and evaluating campaign effectiveness.
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Cross-Functional Collaboration: Work closely with analysts and internal stakeholders, including Marketing, Customer Development, and Data Engineering, as well as external partners and agencies.
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Predictive Modeling: Lead the development of predictive models and advanced analytics solutions aimed at optimizing media mix, audience segmentation, and channel performance.
Qualifications:
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Experience: A minimum of 6 years in media analytics, marketing science, or related fields, with a preference for candidates with consumer goods experience.
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Media Platforms: Proficient in major media platforms such as Google, Meta, and TikTok, with hands-on experience in leveraging these channels for campaign execution and optimization.
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Data Familiarity: Knowledge of syndicated and retailer data sources (e.g., Nielsen, Vivvix, Pathmatics, Circana) is advantageous.
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Retail Media Landscape: Understanding of the evolving retail media landscape, including platforms like Amazon/AMC, Walmart Connect, and Target/Roundel.
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Digital Marketing Tools: Familiarity with digital marketing measurement tools such as Marketing Mix Modeling (MMM), attribution, brand health metrics, and lift/incrementality testing.
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Technical Skills: Advanced proficiency in data visualization tools (Power BI, Tableau), cloud data platforms (Azure, AWS, GCP), and analytics tools (SQL, Python, Databricks).
Compensation and Benefits:
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Salary Range: $99,760 to $149,640, based on factors such as skills, experience, and qualifications.
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Bonus Eligibility: This position is eligible for performance-based bonuses.
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Long-Term Incentive (LTI): This role includes eligibility for long-term incentives.
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Employee Benefits: Unilever offers a comprehensive benefits plan, including health insurance (with prescription drug, dental, and vision coverage), retirement savings, life and disability insurance, parental leave, sick leave, paid vacation, and holidays. Participation in benefits is subject to the terms of applicable plans.
Commitment to Inclusion:
At Unilever, we prioritize inclusion and welcome applicants from diverse backgrounds. We are dedicated to fostering an environment where everyone can thrive. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Equal Opportunity Employer:
Unilever is an Equal Opportunity Employer, committed to protecting veterans and individuals with disabilities.
Additional Information:
Employment is contingent upon successful completion of pre-screening tests, which may include drug screening, background checks, credit checks, and DMV checks. If you require assistance during the recruitment process due to a disability, please contact us at NA.Accommodations@unilever.com. This email is reserved for individuals with disabilities needing assistance and is not for inquiries about positions or application statuses.
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